HAY

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Stylish storage essentials from HAY make organising effortless and quick - now with 20% off!

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Get 20% discount on the entire Mags and Quilton Sofa collections

Wonderfully homely

Since 2002, HAY has been designing down-to-earth interiors with a 50s and 60s look with clean lines and natural materials

HAY

Angle Glass Set of 4

in Stock

from 39,00 €

exclusive

HAY

J42 Armchair Beech

in Stock

from 331,00 €

RRP 409,00 €

-20%

Promotion

HAY

Nelson Saucer Crisscros Bubble Suspension Lamp

Estimated in stock: 2026-04-13

from 542,00 €

RRP 669,00 €

-28%

Promotion

HAY

Standard Slatted Frame 80x200 Set of 2

Estimated in stock: 2026-05-20

210,00 €

exclusive

HAY

Woody High Shelf

4-6 weeks

1.039,00 €

RRP 1.299,00 €

-20%

Promotion

HAY

Apex Desk Clamp Lamp

in Stock

115,00 €

exclusive

HAY

Balcony Dining Outdoor Chair

in Stock

259,00 €

exclusive

HAY

Mags 2 Seater Sofa 194x95.5x67cm

in Stock

from 2.160,00 €

RRP 2.700,00 €

-20%

Promotion

HAY

Common Table Lamp Steel Base

in Stock

169,00 €

RRP 199,00 €

-15%

Promotion

HAY

Outline Duvet Cover 200x200cm

2-4 weeks

169,00 €

exclusive

HAY

Diamond Paper Lampshade

in Stock

from 32,00 €

RRP 45,00 €

-33%

Promotion

HAY

Mega Dot Blanket 260x260cm

2-4 weeks

from 175,00 €

RRP 239,00 €

-27%

Promotion

HAY

J41 Chair Oak

in Stock

from 308,00 €

RRP 425,00 €

-28%

Promotion

HAY

Linen Cushion 50x50cm

in Stock

79,00 €

exclusive

HAY

Mags Soft 3 Seater Sofa Low Armrest 278.5x103.5x67cm

in Stock

from 2.960,00 €

RRP 3.700,00 €

-20%

Promotion

HAY

Korpus Wall Shelf with Coat Hook L

Estimated in stock: 2026-04-13

from 144,00 €

RRP 199,00 €

-28%

Promotion

HAY

About a Chair AAC 23 Upholstered Matt Lacquered Oak Base

4-6 weeks

475,00 €

RRP 559,00 €

-15%

Promotion

HAY

Neu Outdoor Side Table Ø60cm

4-6 weeks

335,00 €

RRP 395,00 €

-15%

Promotion

HAY

Flowerpot With Saucer XXL

Estimated in stock: 2026-04-20

from 38,00 €

RRP 59,00 €

-36%

Promotion

HAY

Matin LED Table Lamp L

in Stock

from 218,00 €

RRP 269,00 €

-19%

Promotion

HAY

Balcony Outdoor Chair

in Stock

from 203,00 €

RRP 239,00 €

-15%

Promotion

HAY

Peas Random Rug 240x170cm

Estimated in stock: 2026-04-29

from 530,00 €

RRP 789,00 €

-33%

Promotion

HAY

Outline Duvet Cover 135x200cm

in Stock

from 86,00 €

RRP 115,00 €

-25%

Promotion

HAY

Apex Clip Lamp

Estimated in stock: 2026-04-20

from 72,00 €

RRP 99,00 €

-27%

Promotion

HAY

Barro Salad Bowl L

in Stock

from 30,00 €

RRP 45,00 €

-33%

Promotion

HAY

Ono Flush Mount Wall Lamp Ø20cm

Estimated in stock: 2026-06-10

55,00 €

RRP 69,00 €

-20%

Promotion

HAY

Colour Crate Recycled S + Mini Set of 3

in Stock

from 8,58 €

RRP 13,00 €

-34%

Promotion

HAY

Été Duvet Cover 200x200cm

in Stock

from 131,00 €

RRP 155,00 €

-15%

Promotion

HAY

Arcs Candle Holder L

in Stock

from 45,00 €

exclusive

HAY

Pastis Chair

4-6 weeks

from 327,00 €

RRP 409,00 €

-20%

Promotion

HAY

Loop Bin 26L

in Stock

from 149,00 €

RRP 239,00 €

-38%

Promotion

HAY

Balcony Outdoor Lounge Armchair

in Stock

from 349,00 €

exclusive

HAY

Dog Leash Braided

in Stock

25,00 €

RRP 29,00 €

-14%

Promotion

HAY

Copenhague CPH90 2.0 Desk Linoleum

Estimated in stock: 2026-04-20

from 651,00 €

RRP 899,00 €

-28%

Promotion

HAY

Nelson Ball Bubble Suspension Lamp

in Stock

from 607,00 €

RRP 749,00 €

-19%

Promotion

HAY

Mags Sofa Module Middle Narrow 74,5x95,5cm

in Stock

from 800,00 €

RRP 1.000,00 €

-20%

Promotion

HAY

Taburete 8 Bar Stool 75cm

in Stock

from 116,00 €

RRP 145,00 €

-20%

Promotion

HAY

Weekend Bag M

in Stock

55,00 €

exclusive

HAY

Peas Random Rug 200x140cm

in Stock

from 374,00 €

RRP 539,00 €

-31%

Promotion

HAY

Shim Side Table Ø 54cm

in Stock

219,00 €

exclusive

318 of 915 products

Collections by HAY

Discover unique furniture creations by HAY

Scandinavian furniture design is known and loved around the world, and HAY is no exception. Although this Danish label is still young, it has long since conquered our hearts. Its philosophy is to offer high-quality furniture at a fair price and to use well-known masterpieces as inspiration for its contemporary designs. Read here to learn more about this manufacturer, including its affiliated designers and much more. Of course you can also browse and order HAY furniture online at AmbienteDirect.

What makes this brand so special?

Fun and passion:
Company founder Rolf Hay had no special connection to furniture as a child. This interest only developed when he came to Germany after completing his school-leaving exams – and is now stronger than ever. Rolf Hay designs furniture with a unique passion. Of course, this also applies to the designers with whom the label collaborates. Their joy of creating is reflected in all HAY furniture, which is friendly, aesthetic and functional.
Diversity:
The Danish company offers a wide range of products. In addition to chairs, armchairs, sofas and tables, HAY also offers textiles such as bed linen and rugs. There is even a range of HAY accessories, including document folders and clothes hanger sets, which you can also buy at AmbienteDirect.

The essence of HAY?

The goal of HAY is to breathe new life into Danish furniture from the 1950s and 1960s. During this period, Denmark was considered the world leader in designer furniture. In addition, the look, comfort and price must also be right – this is especially important to Rolf Hay. Find out more about him and the other creative minds behind this prestigious brand.

About the founder

Contrary to expectations, Rolf Hay's first brush with classic Danish designer furniture didn't take place in his home country. He actually discovered it at the IMM furniture fair in Cologne, Germany. He was working in a Danish pine furniture store in Hanover, which was why he visited the exhibition in the first place. Rolf Hay was so enthusiastic about the designer furniture from his home country that he wanted to find out all about it. Peter Biehl, the former agent for the designer furniture brand Montana, became his tutor. Rolf Hay's journey then led him to the design companies Gubi and Paustian in Copenhagen, where he continued his apprenticeship. He also met his future wife at Gubi – the couple now manages the creative side of the business, while the commercial aspects are the responsibility of Troels Holch Povlsen, owner of the successful Danish fashion brand Bestseller. Hay and Povlsen first met on a job furnishing a house. Chance, luck or destiny? Povlsen liked Rolf Hay's interior design ideas so much that he was determined to establish a furniture brand with him. In 2002, they founded the company HAY in Horsens, Denmark. Just one year later, the first HAY furniture collection was presented at IMM in Cologne. Rolf Hay's interior designs reflect the essentials; designer names and a holistic concept are less important to him. Instead, he largely focuses on the products themselves, which should be comfortable, durable and affordable – simply made for people!

The brand collaborates with these designers

Of course, visual appearance also plays an important role for the founder of HAY. It doesn't matter to him whether a good design comes from an established star designer like Ronan Bouroullec or a young no-name talent. If the design object is well-made, comfortable and affordable, it becomes a HAY product – regardless of who created it. Discover furniture from various designers in our online shop, for example:

Classic products you really should know about

From furniture to accessories, HAY offers almost everything you need for a successful interior design:

Chairs
Armchair
Sofas
Stool
Tables
Lights
Huge range of outdoor furniture
And much more

Anyone who gets to know this Danish company will discover numerous famous creations. Some of its products are already true designer classics:

DLM Side Table
Nobody Chair
Blow Lounge Chair
Pinocchio Rug
And many more

There is lots to discover in the AmbienteDirect product range, including interior fittings, outdoor furniture, lamps and decorative designer pieces from the HAY brand. In addition, you will get to know its stylish collections and promising partnerships:

Copenhague collection:
The brothers Ronan and Erwan Bouroullec designed a series of tables and chairs for HAY in 2012. This furniture is characterised by reduced lines, everyday designs and inviting looks – sprinkled with an original, premium character.
About a Chair collection:
Created by Hee Welling, this series is already a classic. The designer has reinterpreted the shell chair with a focus on simplicity and diversity. There is a matching frame and the right colour for every occasion.
Wrong for HAY:
The company's design collaboration with Sebastian Wrong is unique – this artist brings a breath of fresh air from London. His designer lamps, furniture and textiles for HAY are contemporary, creative and honest.

By the way, anyone planning a trip to Denmark can admire the furniture brand's collections and products at HAY House. This duplex building acts as a showroom and reflects the Scandinavian label's down-to-earth style. It mixes traditional and modern elements, foregoes a shop window and makes up for this with a welcoming and appealing atmosphere. The company also has its own stores worldwide. In addition, the HAY designer pieces are distributed by various dealers, including AmbienteDirect.