The label Driade was founded in 1968 in Piacenta. Originally Driade was a family-run company with Enrico Astori, his wife Adelaide Acerbi, and Enrico's sister Antonia Astori at the top. Since the very beginning the furniture and design manufacturer from Italy sees itself as a creative workshop that greatly emphasises inspiring teamwork with international designers. The goal of the label is to discover ever new trends and fields to research.
The company philosophy in a nutshell can be described with “feel good at home”, stemming from the conviction that eclecticism, a variety of cultures, curiosity, and surprises are the most important components of our social life today. The label Dirade produces furniture for indoors as well as outdoors.
The design furniture by Driade, produced since the 1990s, is especially created for a younger, more price-conscious audience. The products by Driade convince us with their simple, expressive shapes and are mostly manufactured of durable plastic. Practical, high-quality, and stylish – this best describes the indoor and outdoor creations by this Italian manufacturer.
Driade likes working with young, trendy designers, like Philippe Starck, Tokujin Yoshioka, and Ron Arad. At Driade the boundaries between inside and outside are blurred – all of the furniture can be used in every situation in life and every living space. Perfectly suited for the uncomplicated lifestyle of the relatively young target audience!