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Collections by Smeg

Smeg is an Italian design company with its headquarters in Guastalla and which manufactures home appliances to the highest level of design. Smeg products are sold worldwide and are becoming increasingly popular.

In AmbienteDirect find, inter alia, the exquisite Smeg Wine conditioning cabinet, the practical BLV2 state dishwasher and the nostalgic FAB32 Stand Refrigerator in many classic and trendy colours. The washing machine is guaranteed to make doing the laundry more fun with the colourful LBB14 washing machine and you will surely feel like a celebrity chef with the stylish SCD90GX gas range cooker from Smeg. These unique design products from Smeg are also available to buy in our online store.

The success story of Smeg began in 1948, when Vittorio Bertazzoni founded the company. Originally the Bertazzoni family owned a blacksmith shop, in which cookers were later produced. The blacksmith’s was called "metal and enamelling in Guastalla, Emilia-Romagna" and was responsible for the company's current name. From the first few letters of the historical name "Smith- Metallurgic - Emiliane - Gustalla" comes the name of the design brand Smeg.

The postwar period was of great importance to Smeg, since it was in this period that people developed new needs. The rhythm of city life had changed, new family structures were visible and the role of the working woman came to the fore. Appliances were a status symbol, because with them time could be saved, which in turn could be used for recreational activities. Smeg recognized the changed lifestyle and designed true showpieces around the theme of the household.

Smeg's ideas seemed hardly to have limits. In the late 1950s Smeg brought one of the first gas stoves with an automatic ignition, a safety valve in the oven and gas programming onto the market. In 1963 the design company also produced dishwashers and seven years later developed the world's first 60 cm wide dishwasher with 14 place stands.

In the mid-1970s Smeg developed hobs and built-in ovens and began working with major international designers and architects. Many home appliances from Smeg were later crowned with prizes such as the Good Design Award and the Wallpaper Design Award.

Smeg completed its range in the 1990s with sinks, decorative hoods and coloured refrigerators which had a retro look. Today the design studio is run by the third generation. In addition to the excellent product design, quality and technology are still important to Smeg today.

The appliances from Smeg bring a classic and elegant style of living into your home. Treat yourself to a Smeg product on AmbienteDirect and be enchanted by the charm of Smeg appliances!