HAY

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Get 20% discount on the entire Mags and Quilton Sofa collections

Wonderfully homely

Since 2002, HAY has been designing down-to-earth interiors with a 50s and 60s look with clean lines and natural materials

HAY

Tint Wine Glass Set of 2

in Stock

from 28,00 €

RRP 45,00 €

-38%

Promotion

HAY

Hee Bar Stool High Hot Galvanised

in Stock

290,00 €

RRP 355,00 €

-18%

Promotion

HAY

Slit Side Table Wood Round H35.5cm

in Stock

from 201,00 €

RRP 255,00 €

-21%

Promotion

HAY

Slit Side Table XL

in Stock

214,00 €

RRP 295,00 €

-27%

Promotion

HAY

Neu Table Square 60x60cm

in Stock

335,00 €

RRP 395,00 €

-15%

Promotion

HAY

Hee Lounge Chair Set of 2

in Stock

630,00 €

exclusive

HAY

J110 Armchair Beech

in Stock

from 313,00 €

RRP 369,00 €

-20%

Promotion

HAY

Colour Crate Plastic Lid S

in Stock

from 3,00 €

RRP 5,00 €

-40%

Promotion

HAY

Colour Crate Recycled XL

in Stock

from 30,00 €

RRP 49,00 €

-39%

Promotion

HAY

Juice Vase High

in Stock

142,00 €

RRP 229,00 €

-38%

Promotion

HAY

Palissade Bar Stool 78cm

in Stock

from 312,00 €

RRP 395,00 €

-21%

Promotion

HAY

Donut Paper Lampshade

in Stock

from 58,00 €

RRP 79,00 €

-38%

Promotion

HAY

Splash Round Vase L

in Stock

62,00 €

RRP 99,00 €

-37%

Promotion

HAY

Palissade Cord Chaise Longue

in Stock

from 828,00 €

RRP 1.049,00 €

-21%

Promotion

HAY

Colour Crate Plastic Lid L

in Stock

from 9,00 €

RRP 14,00 €

-36%

Promotion

HAY

Été Duvet Cover 135x200cm

in Stock

from 98,00 €

RRP 115,00 €

-15%

Promotion

HAY

Mags 02 Ottoman S

in Stock

from 624,00 €

RRP 780,00 €

-20%

Promotion

HAY

Strap No. 2 Mirror Ø 70 cm

in Stock

from 348,00 €

RRP 449,00 €

-22%

Promotion

HAY

Crate Garden Side Table 49.5cm

4-6 weeks

275,00 €

exclusive

HAY

Doormat long 125x50cm

in Stock

85,00 €

exclusive

HAY

Noc Wall Lamp

in Stock

from 151,00 €

RRP 209,00 €

-28%

Promotion

HAY

PC Portable No 2 Lamp with Battery

in Stock

125,00 €

exclusive

HAY

Fineline Pillow Case 80x80cm

in Stock

from 26,00 €

RRP 35,00 €

-26%

Promotion

HAY

Apex Wall Lamp

in Stock

99,00 €

exclusive

HAY

Dog Leash Braided Adjustable

Estimated in stock: 2026-05-06

from 23,00 €

RRP 29,00 €

-21%

Promotion

HAY

Parade 240 LED Table Lamp

in Stock

from 175,00 €

RRP 239,00 €

-27%

Promotion

HAY

Plica Planar Cushion 60x55cm

in Stock

115,00 €

exclusive

HAY

Mono Bath Towel 70x140cm

in Stock

from 33,00 €

RRP 39,00 €

-15%

Promotion

HAY

Flare Candle Holder

in Stock

from 18,00 €

RRP 29,00 €

-38%

Promotion

HAY

Flowerpot With Saucer XL

Estimated in stock: 2026-04-20

24,00 €

RRP 35,00 €

-31%

Promotion

HAY

Dot Planar Cushion XL

in Stock

from 63,00 €

RRP 89,00 €

-29%

Promotion

HAY

Barro Bowl Ø 20cm Set of 2

in Stock

from 30,00 €

RRP 49,00 €

-39%

Promotion

HAY

Dog Collar S/M

in Stock

from 16,00 €

RRP 25,00 €

-36%

Promotion

HAY

Été Pillowcase 63x60cm

in Stock

19,00 €

exclusive

HAY

W&S Soft Candleholder

in Stock

49,00 €

RRP 55,00 €

-11%

Promotion

HAY

Arcs Serving Trolley Low

in Stock

from 229,00 €

RRP 299,00 €

-23%

Promotion

HAY

Sunday Fork Set of 5

in Stock

41,00 €

RRP 65,00 €

-37%

Promotion

HAY

Standard Slatted Frame 90x200 Set of 2

Estimated in stock: 2026-05-20

196,00 €

RRP 230,00 €

-15%

Promotion

HAY

Juice Vase Wide

in Stock

124,00 €

RRP 199,00 €

-38%

Promotion

HAY

J77 Chair Oak

in Stock

from 250,00 €

RRP 345,00 €

-28%

Promotion

198 of 915 products

Collections by HAY

Discover unique furniture creations by HAY

Scandinavian furniture design is known and loved around the world, and HAY is no exception. Although this Danish label is still young, it has long since conquered our hearts. Its philosophy is to offer high-quality furniture at a fair price and to use well-known masterpieces as inspiration for its contemporary designs. Read here to learn more about this manufacturer, including its affiliated designers and much more. Of course you can also browse and order HAY furniture online at AmbienteDirect.

What makes this brand so special?

Fun and passion:
Company founder Rolf Hay had no special connection to furniture as a child. This interest only developed when he came to Germany after completing his school-leaving exams – and is now stronger than ever. Rolf Hay designs furniture with a unique passion. Of course, this also applies to the designers with whom the label collaborates. Their joy of creating is reflected in all HAY furniture, which is friendly, aesthetic and functional.
Diversity:
The Danish company offers a wide range of products. In addition to chairs, armchairs, sofas and tables, HAY also offers textiles such as bed linen and rugs. There is even a range of HAY accessories, including document folders and clothes hanger sets, which you can also buy at AmbienteDirect.

The essence of HAY?

The goal of HAY is to breathe new life into Danish furniture from the 1950s and 1960s. During this period, Denmark was considered the world leader in designer furniture. In addition, the look, comfort and price must also be right – this is especially important to Rolf Hay. Find out more about him and the other creative minds behind this prestigious brand.

About the founder

Contrary to expectations, Rolf Hay's first brush with classic Danish designer furniture didn't take place in his home country. He actually discovered it at the IMM furniture fair in Cologne, Germany. He was working in a Danish pine furniture store in Hanover, which was why he visited the exhibition in the first place. Rolf Hay was so enthusiastic about the designer furniture from his home country that he wanted to find out all about it. Peter Biehl, the former agent for the designer furniture brand Montana, became his tutor. Rolf Hay's journey then led him to the design companies Gubi and Paustian in Copenhagen, where he continued his apprenticeship. He also met his future wife at Gubi – the couple now manages the creative side of the business, while the commercial aspects are the responsibility of Troels Holch Povlsen, owner of the successful Danish fashion brand Bestseller. Hay and Povlsen first met on a job furnishing a house. Chance, luck or destiny? Povlsen liked Rolf Hay's interior design ideas so much that he was determined to establish a furniture brand with him. In 2002, they founded the company HAY in Horsens, Denmark. Just one year later, the first HAY furniture collection was presented at IMM in Cologne. Rolf Hay's interior designs reflect the essentials; designer names and a holistic concept are less important to him. Instead, he largely focuses on the products themselves, which should be comfortable, durable and affordable – simply made for people!

The brand collaborates with these designers

Of course, visual appearance also plays an important role for the founder of HAY. It doesn't matter to him whether a good design comes from an established star designer like Ronan Bouroullec or a young no-name talent. If the design object is well-made, comfortable and affordable, it becomes a HAY product – regardless of who created it. Discover furniture from various designers in our online shop, for example:

Classic products you really should know about

From furniture to accessories, HAY offers almost everything you need for a successful interior design:

Chairs
Armchair
Sofas
Stool
Tables
Lights
Huge range of outdoor furniture
And much more

Anyone who gets to know this Danish company will discover numerous famous creations. Some of its products are already true designer classics:

DLM Side Table
Nobody Chair
Blow Lounge Chair
Pinocchio Rug
And many more

There is lots to discover in the AmbienteDirect product range, including interior fittings, outdoor furniture, lamps and decorative designer pieces from the HAY brand. In addition, you will get to know its stylish collections and promising partnerships:

Copenhague collection:
The brothers Ronan and Erwan Bouroullec designed a series of tables and chairs for HAY in 2012. This furniture is characterised by reduced lines, everyday designs and inviting looks – sprinkled with an original, premium character.
About a Chair collection:
Created by Hee Welling, this series is already a classic. The designer has reinterpreted the shell chair with a focus on simplicity and diversity. There is a matching frame and the right colour for every occasion.
Wrong for HAY:
The company's design collaboration with Sebastian Wrong is unique – this artist brings a breath of fresh air from London. His designer lamps, furniture and textiles for HAY are contemporary, creative and honest.

By the way, anyone planning a trip to Denmark can admire the furniture brand's collections and products at HAY House. This duplex building acts as a showroom and reflects the Scandinavian label's down-to-earth style. It mixes traditional and modern elements, foregoes a shop window and makes up for this with a welcoming and appealing atmosphere. The company also has its own stores worldwide. In addition, the HAY designer pieces are distributed by various dealers, including AmbienteDirect.