HAY

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Stylish storage essentials from HAY make organising effortless and quick - now with 20% off!

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Get 20% discount on the entire Mags and Quilton Sofa collections

Wonderfully homely

Since 2002, HAY has been designing down-to-earth interiors with a 50s and 60s look with clean lines and natural materials

HAY

Glass Jug

in Stock

18,00 €

RRP 29,00 €

-38%

Promotion

HAY

Host 300 Portable LED Lamp with Battery

in Stock

161,00 €

RRP 199,00 €

-19%

Promotion

HAY

Mags Soft 3 Seater Sofa Left 334x153x67cm

in Stock

4.224,00 €

RRP 5.280,00 €

-20%

Promotion

HAY

Palissade Cord Lounge Sofa

in Stock

from 868,00 €

RRP 1.099,00 €

-21%

Promotion

HAY

Crate Lounge Garden Chair 77cm

4-6 weeks

315,00 €

exclusive

HAY

About a Chair AAC 20 2.0 Swivel Chair Black Base

4-6 weeks

349,00 €

RRP 425,00 €

-18%

Promotion

HAY

Facet Container High with Feet and Castors

in Stock

from 134,00 €

RRP 185,00 €

-28%

Promotion

HAY

Hee Bar Stool Low

in Stock

from 206,00 €

RRP 285,00 €

-28%

Promotion

HAY

About a Chair AAC 20 2.0 Swivel Chair White Base

in Stock

332,00 €

RRP 425,00 €

-22%

Promotion

HAY

Host 220 Portable LED Lamp with Battery

in Stock

from 137,00 €

RRP 169,00 €

-19%

Promotion

HAY

Turn On LED Table Lamp

in Stock

from 161,00 €

RRP 199,00 €

-19%

Promotion

HAY

Colour Rack Coatstand S-Shape

in Stock

from 144,00 €

RRP 199,00 €

-28%

Promotion

HAY

Facet Container 110 with Feet and Castors

in Stock

196,00 €

RRP 245,00 €

-20%

Promotion

HAY

Mono Blanket

in Stock

115,00 €

exclusive

HAY

Dog Bed M

in Stock

from 110,00 €

RRP 169,00 €

-35%

Promotion

HAY

About a Stool AAS 38 2.0 Bar Stool Low Black Base

Estimated in stock: 2026-05-06

from 199,00 €

RRP 275,00 €

-28%

Promotion

HAY

Soft Edge 60 Chair Set of 4

in Stock

1.391,00 €

RRP 1.636,00 €

-15%

Promotion

HAY

Dog Bed S

in Stock

from 88,00 €

RRP 115,00 €

-23%

Promotion

HAY

Matin Flush Mount 380 Wall/ Ceiling Lamp

4-6 weeks

123,00 €

RRP 169,00 €

-27%

Promotion

HAY

Korpus Wall Shelf with Coat Hook S

in Stock

from 83,00 €

RRP 115,00 €

-28%

Promotion

HAY

About a Chair AAC 22 2.0 Armchair Black Lacquered Oak

in Stock

from 276,00 €

RRP 340,00 €

-19%

Promotion

HAY

Colour Crate Square L Recycled

in Stock

from 24,00 €

RRP 39,00 €

-38%

Promotion

HAY

Slit Side Table Round

in Stock

from 144,00 €

RRP 199,00 €

-28%

Promotion

HAY

Colour Cabinet with Glass Doors

in Stock

1.460,00 €

RRP 1.899,00 €

-23%

Promotion

HAY

Barro Plate Ø 24cm Set of 2

in Stock

from 30,00 €

RRP 49,00 €

-39%

Promotion

HAY

Butler Stool Ladder

Estimated in stock: 2026-05-15

260,00 €

RRP 359,00 €

-28%

Promotion

HAY

About a Chair AAC 26 2.0 White Steel Base

in Stock

from 220,00 €

RRP 279,00 €

-21%

Promotion

HAY

Mags 2,5 Seater Sofa Right 246x127.5cm

in Stock

from 2.600,00 €

RRP 3.250,00 €

-20%

Promotion

HAY

Colour Crate Lid L

in Stock

from 40,00 €

RRP 65,00 €

-38%

Promotion

HAY

Hang Coat Hanger Set of 10

in Stock

38,00 €

exclusive

HAY

Dog Harness M

in Stock

from 26,00 €

RRP 35,00 €

-26%

Promotion

HAY

Facet Container Low with Feet and Castors

Estimated in stock: 2026-06-17

from 105,00 €

RRP 145,00 €

-28%

Promotion

HAY

Duo Pillowcase 50x80cm

in Stock

19,00 €

exclusive

HAY

3 Colour Rug 240x170cm

in Stock

from 336,00 €

RRP 539,00 €

-38%

Promotion

HAY

Hee Bar Seat Pad

in Stock

36,00 €

RRP 45,00 €

-20%

Promotion

HAY

Dog Leash M/L

in Stock

from 21,00 €

RRP 29,00 €

-28%

Promotion

HAY

Colour Crate Lid M

in Stock

from 28,00 €

RRP 45,00 €

-38%

Promotion

HAY

Fineline Duvet Cover 135x200cm

in Stock

115,00 €

exclusive

HAY

Soft Edge 40 Chair

in Stock

315,00 €

exclusive

HAY

Hee Seat Pad

in Stock

from 44,00 €

RRP 55,00 €

-20%

Promotion

158 of 915 products

Collections by HAY

Discover unique furniture creations by HAY

Scandinavian furniture design is known and loved around the world, and HAY is no exception. Although this Danish label is still young, it has long since conquered our hearts. Its philosophy is to offer high-quality furniture at a fair price and to use well-known masterpieces as inspiration for its contemporary designs. Read here to learn more about this manufacturer, including its affiliated designers and much more. Of course you can also browse and order HAY furniture online at AmbienteDirect.

What makes this brand so special?

Fun and passion:
Company founder Rolf Hay had no special connection to furniture as a child. This interest only developed when he came to Germany after completing his school-leaving exams – and is now stronger than ever. Rolf Hay designs furniture with a unique passion. Of course, this also applies to the designers with whom the label collaborates. Their joy of creating is reflected in all HAY furniture, which is friendly, aesthetic and functional.
Diversity:
The Danish company offers a wide range of products. In addition to chairs, armchairs, sofas and tables, HAY also offers textiles such as bed linen and rugs. There is even a range of HAY accessories, including document folders and clothes hanger sets, which you can also buy at AmbienteDirect.

The essence of HAY?

The goal of HAY is to breathe new life into Danish furniture from the 1950s and 1960s. During this period, Denmark was considered the world leader in designer furniture. In addition, the look, comfort and price must also be right – this is especially important to Rolf Hay. Find out more about him and the other creative minds behind this prestigious brand.

About the founder

Contrary to expectations, Rolf Hay's first brush with classic Danish designer furniture didn't take place in his home country. He actually discovered it at the IMM furniture fair in Cologne, Germany. He was working in a Danish pine furniture store in Hanover, which was why he visited the exhibition in the first place. Rolf Hay was so enthusiastic about the designer furniture from his home country that he wanted to find out all about it. Peter Biehl, the former agent for the designer furniture brand Montana, became his tutor. Rolf Hay's journey then led him to the design companies Gubi and Paustian in Copenhagen, where he continued his apprenticeship. He also met his future wife at Gubi – the couple now manages the creative side of the business, while the commercial aspects are the responsibility of Troels Holch Povlsen, owner of the successful Danish fashion brand Bestseller. Hay and Povlsen first met on a job furnishing a house. Chance, luck or destiny? Povlsen liked Rolf Hay's interior design ideas so much that he was determined to establish a furniture brand with him. In 2002, they founded the company HAY in Horsens, Denmark. Just one year later, the first HAY furniture collection was presented at IMM in Cologne. Rolf Hay's interior designs reflect the essentials; designer names and a holistic concept are less important to him. Instead, he largely focuses on the products themselves, which should be comfortable, durable and affordable – simply made for people!

The brand collaborates with these designers

Of course, visual appearance also plays an important role for the founder of HAY. It doesn't matter to him whether a good design comes from an established star designer like Ronan Bouroullec or a young no-name talent. If the design object is well-made, comfortable and affordable, it becomes a HAY product – regardless of who created it. Discover furniture from various designers in our online shop, for example:

Classic products you really should know about

From furniture to accessories, HAY offers almost everything you need for a successful interior design:

Chairs
Armchair
Sofas
Stool
Tables
Lights
Huge range of outdoor furniture
And much more

Anyone who gets to know this Danish company will discover numerous famous creations. Some of its products are already true designer classics:

DLM Side Table
Nobody Chair
Blow Lounge Chair
Pinocchio Rug
And many more

There is lots to discover in the AmbienteDirect product range, including interior fittings, outdoor furniture, lamps and decorative designer pieces from the HAY brand. In addition, you will get to know its stylish collections and promising partnerships:

Copenhague collection:
The brothers Ronan and Erwan Bouroullec designed a series of tables and chairs for HAY in 2012. This furniture is characterised by reduced lines, everyday designs and inviting looks – sprinkled with an original, premium character.
About a Chair collection:
Created by Hee Welling, this series is already a classic. The designer has reinterpreted the shell chair with a focus on simplicity and diversity. There is a matching frame and the right colour for every occasion.
Wrong for HAY:
The company's design collaboration with Sebastian Wrong is unique – this artist brings a breath of fresh air from London. His designer lamps, furniture and textiles for HAY are contemporary, creative and honest.

By the way, anyone planning a trip to Denmark can admire the furniture brand's collections and products at HAY House. This duplex building acts as a showroom and reflects the Scandinavian label's down-to-earth style. It mixes traditional and modern elements, foregoes a shop window and makes up for this with a welcoming and appealing atmosphere. The company also has its own stores worldwide. In addition, the HAY designer pieces are distributed by various dealers, including AmbienteDirect.