HAY

About a Chair

Wonderfully homely

Since 2002, HAY has been designing down-to-earth interiors with a 50s and 60s look with clean lines and natural materials

HAY

Pinocchio Rug

in Stock

from 367,00 €

RRP 489,00 €

-25%

Promotion

HAY

Ice Cube Tray

in Stock

19,00 €

RRP 25,00 €

-24%

Promotion

HAY

Crayon Rug 200x300cm

in Stock

749,00 €

RRP 999,00 €

-25%

Promotion

HAY

Colour Crate Square/ Cube Plastic Lid M

in Stock

7,00 €

RRP 9,00 €

-22%

Promotion

HAY

Waffle Bathrobe

in Stock

79,00 €

RRP 105,00 €

-25%

Promotion

HAY

Apex Floor Lamp

in Stock

from 235,00 €

RRP 269,00 €

-13%

Promotion

HAY

Colour Crate Recycled XL

in Stock

37,00 €

RRP 49,00 €

-24%

Promotion

HAY

About a Chair AAC 20 2.0 Swivel Chair Polished Base

in Stock

from 360,00 €

RRP 450,00 €

-20%

HAY

Hee Lounge Chair Set of 2

in Stock

559,00 €

RRP 658,00 €

-15%

Promotion

HAY

Flowerpot With Saucer L

in Stock

23,00 €

RRP 29,00 €

-21%

Promotion

HAY

Perforated Cabinet L

in Stock

837,00 €

RRP 959,00 €

-13%

Promotion

HAY

Slit Side Table XL

in Stock

266,00 €

RRP 305,00 €

-13%

Promotion

HAY

Palissade Outdoor Side Table

in Stock

566,00 €

RRP 649,00 €

-13%

Promotion

HAY

Raw No 2 Rug 200x300cm

in Stock

689,00 €

RRP 919,00 €

-25%

Promotion

HAY

Dot Soft Cushion 60x45cm

in Stock

76,00 €

RRP 95,00 €

-20%

HAY

Mono Washcloth

in Stock

from 5,00 €

RRP 7,00 €

-29%

Promotion

HAY

Dog Collar S/M

in Stock

from 18,30 €

RRP 25,00 €

-27%

HAY

About A Stool AAS 32 2.0 Bar Stool High Lacquered Oak

in Stock

from 247,00 €

RRP 309,00 €

-20%

HAY

Slit Side Table Wood XL

in Stock

from 313,00 €

RRP 359,00 €

-13%

Promotion

HAY

Colour Crate Plastic Lid L

in Stock

11,00 €

RRP 14,00 €

-21%

Promotion

HAY

Palissade Headrest Cushion

in Stock

43,00 €

RRP 49,00 €

-12%

Promotion

HAY

Palissade Cantilever Outdoor Chair

in Stock

from 262,00 €

RRP 385,00 €

-32%

HAY

J41 Chair Oak

in Stock

374,00 €

RRP 429,00 €

-13%

Promotion

HAY

Korpus Wall Shelf with Coat Hook S

in Stock

from 95,20 €

RRP 119,00 €

-20%

HAY

Bonbon Shade L

in Stock

802,00 €

RRP 919,00 €

-13%

Promotion

HAY

Bonbon Shade 380

in Stock

619,00 €

RRP 709,00 €

-13%

Promotion

HAY

Palissade Outdoor Lounge Sofa Hot Galvanised

in Stock

1.500,00 €

RRP 1.719,00 €

-13%

Promotion

HAY

Palissade Garden Armchair Set of 4

in Stock

1.211,00 €

RRP 1.636,00 €

-26%

Promotion

HAY

Woody Column High Shelf

Estimated in stock: 2026-09-28

from 444,00 €

RRP 509,00 €

-13%

Promotion

HAY

Noc Clip Spot Lamp

in Stock

182,00 €

RRP 209,00 €

-13%

Promotion

HAY

Host 220 Portable LED Lamp with Battery

in Stock

148,00 €

RRP 169,00 €

-12%

Promotion

HAY

About a Chair AAC 23 Upholstered Matt Lacquered Oak Base

in Stock

505,00 €

RRP 579,00 €

-13%

Promotion

HAY

Chisel Lounge Chair

in Stock

from 589,00 €

-13%

Promotion

HAY

Italian Ice Cup Set of 6

3-4 weeks

139,00 €

RRP 174,00 €

-20%

Promotion

HAY

Palissade Garden Set Lounge Sofa + Ottoman

in Stock

1.175,00 €

RRP 1.588,00 €

-26%

Promotion

HAY

Palissade Bar Stool 78cm

in Stock

from 266,00 €

RRP 409,00 €

-35%

HAY

Barro Bowl Ø 20cm Set of 2

in Stock

37,00 €

RRP 49,00 €

-24%

Promotion

HAY

Colour Crate Square M Recycled

in Stock

11,00 €

RRP 14,00 €

-21%

Promotion

HAY

Flare Candle Holder

in Stock

from 22,00 €

RRP 29,00 €

-26%

Promotion

HAY

Mags 10 Cushion 60x33cm

in Stock

from 220,00 €

exclusive

158 of 761 products

Collections by HAY

Discover unique furniture creations by HAY

Scandinavian furniture design is known and loved around the world, and HAY is no exception. Although this Danish label is still young, it has long since conquered our hearts. Its philosophy is to offer high-quality furniture at a fair price and to use well-known masterpieces as inspiration for its contemporary designs. Read here to learn more about this manufacturer, including its affiliated designers and much more. Of course you can also browse and order HAY furniture online at AmbienteDirect.

What makes this brand so special?

Fun and passion:
Company founder Rolf Hay had no special connection to furniture as a child. This interest only developed when he came to Germany after completing his school-leaving exams – and is now stronger than ever. Rolf Hay designs furniture with a unique passion. Of course, this also applies to the designers with whom the label collaborates. Their joy of creating is reflected in all HAY furniture, which is friendly, aesthetic and functional.
Diversity:
The Danish company offers a wide range of products. In addition to chairs, armchairs, sofas and tables, HAY also offers textiles such as bed linen and rugs. There is even a range of HAY accessories, including document folders and clothes hanger sets, which you can also buy at AmbienteDirect.

The essence of HAY?

The goal of HAY is to breathe new life into Danish furniture from the 1950s and 1960s. During this period, Denmark was considered the world leader in designer furniture. In addition, the look, comfort and price must also be right – this is especially important to Rolf Hay. Find out more about him and the other creative minds behind this prestigious brand.

About the founder

Contrary to expectations, Rolf Hay's first brush with classic Danish designer furniture didn't take place in his home country. He actually discovered it at the IMM furniture fair in Cologne, Germany. He was working in a Danish pine furniture store in Hanover, which was why he visited the exhibition in the first place. Rolf Hay was so enthusiastic about the designer furniture from his home country that he wanted to find out all about it. Peter Biehl, the former agent for the designer furniture brand Montana, became his tutor. Rolf Hay's journey then led him to the design companies Gubi and Paustian in Copenhagen, where he continued his apprenticeship. He also met his future wife at Gubi – the couple now manages the creative side of the business, while the commercial aspects are the responsibility of Troels Holch Povlsen, owner of the successful Danish fashion brand Bestseller. Hay and Povlsen first met on a job furnishing a house. Chance, luck or destiny? Povlsen liked Rolf Hay's interior design ideas so much that he was determined to establish a furniture brand with him. In 2002, they founded the company HAY in Horsens, Denmark. Just one year later, the first HAY furniture collection was presented at IMM in Cologne. Rolf Hay's interior designs reflect the essentials; designer names and a holistic concept are less important to him. Instead, he largely focuses on the products themselves, which should be comfortable, durable and affordable – simply made for people!

The brand collaborates with these designers

Of course, visual appearance also plays an important role for the founder of HAY. It doesn't matter to him whether a good design comes from an established star designer like Ronan Bouroullec or a young no-name talent. If the design object is well-made, comfortable and affordable, it becomes a HAY product – regardless of who created it. Discover furniture from various designers in our online shop, for example:

Classic products you really should know about

From furniture to accessories, HAY offers almost everything you need for a successful interior design:

Chairs
Armchair
Sofas
Stool
Tables
Lights
Huge range of outdoor furniture
And much more

Anyone who gets to know this Danish company will discover numerous famous creations. Some of its products are already true designer classics:

DLM Side Table
Nobody Chair
Blow Lounge Chair
Pinocchio Rug
And many more

There is lots to discover in the AmbienteDirect product range, including interior fittings, outdoor furniture, lamps and decorative designer pieces from the HAY brand. In addition, you will get to know its stylish collections and promising partnerships:

Copenhague collection:
The brothers Ronan and Erwan Bouroullec designed a series of tables and chairs for HAY in 2012. This furniture is characterised by reduced lines, everyday designs and inviting looks – sprinkled with an original, premium character.
About a Chair collection:
Created by Hee Welling, this series is already a classic. The designer has reinterpreted the shell chair with a focus on simplicity and diversity. There is a matching frame and the right colour for every occasion.
Wrong for HAY:
The company's design collaboration with Sebastian Wrong is unique – this artist brings a breath of fresh air from London. His designer lamps, furniture and textiles for HAY are contemporary, creative and honest.

By the way, anyone planning a trip to Denmark can admire the furniture brand's collections and products at HAY House. This duplex building acts as a showroom and reflects the Scandinavian label's down-to-earth style. It mixes traditional and modern elements, foregoes a shop window and makes up for this with a welcoming and appealing atmosphere. The company also has its own stores worldwide. In addition, the HAY designer pieces are distributed by various dealers, including AmbienteDirect.