HAY

Say goodbye to chaos

Stylish storage essentials from HAY make organising effortless and quick - now with 20% off!

Wonderfully homely

Since 2002, HAY has been designing down-to-earth interiors with a 50s and 60s look with clean lines and natural materials

HAY

Loop Stand Frame Set of 2

in Stock

from 199,00 €

RRP 245,00 €

-19%

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HAY

Palissade Soft Quilted Cushion 80x40cm

in Stock

from 86,00 €

RRP 109,00 €

-21%

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HAY

Palissade Seat Cushion 107.5x43.5cm

in Stock

from 86,00 €

RRP 109,00 €

-21%

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HAY

Palissade Soft Quilted Cushion 94x50cm

in Stock

from 99,00 €

RRP 125,00 €

-21%

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HAY

Palissade Quilted Cushion 195x49.5cm

in Stock

from 99,00 €

RRP 125,00 €

-21%

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HAY

Palissade Quilted Cushion 103.5x44.5cm

in Stock

from 75,00 €

RRP 95,00 €

-21%

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HAY

Palissade Quilted Cushion 124x115.5cm

in Stock

118,00 €

RRP 149,00 €

-21%

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HAY

Palissade Quilted Cushion 117x49.5cm

in Stock

75,00 €

RRP 95,00 €

-21%

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HAY

Palissade Quilted Cushion 139x49.5cm

in Stock

from 75,00 €

RRP 95,00 €

-21%

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HAY

New Order Profile Set 4 Pieces

in Stock

40,00 €

RRP 50,00 €

-20%

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HAY

Palissade Soft Quilted Cushion 120x105cm

in Stock

from 205,00 €

RRP 259,00 €

-21%

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HAY

Palissade Quilted Cushion 107.5x104.5cm

in Stock

from 107,00 €

RRP 135,00 €

-21%

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HAY

Palissade Soft Quilted Cushion 84x40cm

in Stock

from 86,00 €

RRP 109,00 €

-21%

Promotion

HAY

Felt Gliders Set of 4 White

in Stock

11,00 €

exclusive

HAY

Palissade Soft Quilted Cushion 116.5x50cm

in Stock

from 107,00 €

RRP 135,00 €

-21%

Promotion

HAY

Palissade Seat Cushion 52.5x48cm

in Stock

from 45,00 €

-20%

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HAY

New Order Shelfs 100x34x2.3cm

in Stock

168,00 €

RRP 210,00 €

-20%

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HAY

Palissade Soft Quilted Cushion 110x89cm

in Stock

from 186,00 €

RRP 235,00 €

-21%

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HAY

Paper Shade Ellipse

Estimated in stock: 2026-04-29

49,00 €

RRP 65,00 €

-25%

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HAY

J104 Seat Cushion

in Stock

from 79,00 €

exclusive

HAY

About A Chair AAC Seat Pad for Armchair

4-6 weeks

39,00 €

exclusive

HAY

Palissade Seat Cushion 118.5x54.5cm

in Stock

99,00 €

RRP 125,00 €

-21%

Promotion

HAY

Palissade Cover for Table 170x90cm and 4 Dining Armchairs

Estimated in stock: 2026-05-12

179,00 €

exclusive

HAY

About A Chair AAC Seat Pad for Chair

in Stock

55,00 €

exclusive

HAY

X-Line Outdoor Seat Cushion

in Stock

45,00 €

RRP 55,00 €

-18%

Promotion

HAY

Common Cord Set For Suspension 400cm

Estimated in stock: 2026-04-20

40,00 €

RRP 49,00 €

-18%

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HAY

Palissade Seat Cushion 41.5x41.5cm

Estimated in stock: 2026-04-27

from 43,00 €

RRP 55,00 €

-22%

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HAY

New Order Corner Shelf 34x34x2.3cm

4-6 weeks

88,00 €

RRP 110,00 €

-20%

Promotion

HAY

Palissade Cover for Chaise Longue

in Stock

109,00 €

exclusive

HAY

About A Stool AAS Seat Pad Leather

in Stock

56,00 €

RRP 69,00 €

-19%

Promotion

HAY

New Order Profile Connector Set 2 Pieces

in Stock

40,00 €

RRP 50,00 €

-20%

Promotion

HAY

About A Chair AAC Seat Pad for Armchair Leather

4-6 weeks

69,00 €

exclusive

HAY

New Order Trays 100x34x8cm

4-6 weeks

176,00 €

RRP 220,00 €

-20%

Promotion

HAY

About A Stool Seat Pad

4-6 weeks

39,00 €

exclusive

HAY

New Order Shelfs 150x34x2.3cm

in Stock

from 218,00 €

RRP 290,00 €

-25%

HAY

Felt Glider With Screw Set of 4

in Stock

11,00 €

exclusive

HAY

Palissade Cover for Table 82.5x90cm and 2 Dining Armchairs

in Stock

125,00 €

exclusive

HAY

Palissade Soft Quilted Cushion 192x50cm

in Stock

from 162,00 €

RRP 205,00 €

-21%

Promotion

HAY

Palissade Cover for Lounge Chair Low

Estimated in stock: 2026-05-12

89,00 €

exclusive

HAY

New Order Wall Bracket Set Of 2

in Stock

16,00 €

RRP 20,00 €

-20%

Promotion

878 of 913 products

Collections by HAY

Discover unique furniture creations by HAY

Scandinavian furniture design is known and loved around the world, and HAY is no exception. Although this Danish label is still young, it has long since conquered our hearts. Its philosophy is to offer high-quality furniture at a fair price and to use well-known masterpieces as inspiration for its contemporary designs. Read here to learn more about this manufacturer, including its affiliated designers and much more. Of course you can also browse and order HAY furniture online at AmbienteDirect.

What makes this brand so special?

Fun and passion:
Company founder Rolf Hay had no special connection to furniture as a child. This interest only developed when he came to Germany after completing his school-leaving exams – and is now stronger than ever. Rolf Hay designs furniture with a unique passion. Of course, this also applies to the designers with whom the label collaborates. Their joy of creating is reflected in all HAY furniture, which is friendly, aesthetic and functional.
Diversity:
The Danish company offers a wide range of products. In addition to chairs, armchairs, sofas and tables, HAY also offers textiles such as bed linen and rugs. There is even a range of HAY accessories, including document folders and clothes hanger sets, which you can also buy at AmbienteDirect.

The essence of HAY?

The goal of HAY is to breathe new life into Danish furniture from the 1950s and 1960s. During this period, Denmark was considered the world leader in designer furniture. In addition, the look, comfort and price must also be right – this is especially important to Rolf Hay. Find out more about him and the other creative minds behind this prestigious brand.

About the founder

Contrary to expectations, Rolf Hay's first brush with classic Danish designer furniture didn't take place in his home country. He actually discovered it at the IMM furniture fair in Cologne, Germany. He was working in a Danish pine furniture store in Hanover, which was why he visited the exhibition in the first place. Rolf Hay was so enthusiastic about the designer furniture from his home country that he wanted to find out all about it. Peter Biehl, the former agent for the designer furniture brand Montana, became his tutor. Rolf Hay's journey then led him to the design companies Gubi and Paustian in Copenhagen, where he continued his apprenticeship. He also met his future wife at Gubi – the couple now manages the creative side of the business, while the commercial aspects are the responsibility of Troels Holch Povlsen, owner of the successful Danish fashion brand Bestseller. Hay and Povlsen first met on a job furnishing a house. Chance, luck or destiny? Povlsen liked Rolf Hay's interior design ideas so much that he was determined to establish a furniture brand with him. In 2002, they founded the company HAY in Horsens, Denmark. Just one year later, the first HAY furniture collection was presented at IMM in Cologne. Rolf Hay's interior designs reflect the essentials; designer names and a holistic concept are less important to him. Instead, he largely focuses on the products themselves, which should be comfortable, durable and affordable – simply made for people!

The brand collaborates with these designers

Of course, visual appearance also plays an important role for the founder of HAY. It doesn't matter to him whether a good design comes from an established star designer like Ronan Bouroullec or a young no-name talent. If the design object is well-made, comfortable and affordable, it becomes a HAY product – regardless of who created it. Discover furniture from various designers in our online shop, for example:

Classic products you really should know about

From furniture to accessories, HAY offers almost everything you need for a successful interior design:

Chairs
Armchair
Sofas
Stool
Tables
Lights
Huge range of outdoor furniture
And much more

Anyone who gets to know this Danish company will discover numerous famous creations. Some of its products are already true designer classics:

DLM Side Table
Nobody Chair
Blow Lounge Chair
Pinocchio Rug
And many more

There is lots to discover in the AmbienteDirect product range, including interior fittings, outdoor furniture, lamps and decorative designer pieces from the HAY brand. In addition, you will get to know its stylish collections and promising partnerships:

Copenhague collection:
The brothers Ronan and Erwan Bouroullec designed a series of tables and chairs for HAY in 2012. This furniture is characterised by reduced lines, everyday designs and inviting looks – sprinkled with an original, premium character.
About a Chair collection:
Created by Hee Welling, this series is already a classic. The designer has reinterpreted the shell chair with a focus on simplicity and diversity. There is a matching frame and the right colour for every occasion.
Wrong for HAY:
The company's design collaboration with Sebastian Wrong is unique – this artist brings a breath of fresh air from London. His designer lamps, furniture and textiles for HAY are contemporary, creative and honest.

By the way, anyone planning a trip to Denmark can admire the furniture brand's collections and products at HAY House. This duplex building acts as a showroom and reflects the Scandinavian label's down-to-earth style. It mixes traditional and modern elements, foregoes a shop window and makes up for this with a welcoming and appealing atmosphere. The company also has its own stores worldwide. In addition, the HAY designer pieces are distributed by various dealers, including AmbienteDirect.