HAY

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Stylish storage essentials from HAY make organising effortless and quick - now with 20% off!

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Get 20% discount on the entire Mags and Quilton Sofa collections

Wonderfully homely

Since 2002, HAY has been designing down-to-earth interiors with a 50s and 60s look with clean lines and natural materials

HAY

Weekend Bag No. 2

in Stock

from 50,00 €

RRP 55,00 €

-9%

Promotion

HAY

Laundry Basket Recycled L

in Stock

34,00 €

RRP 55,00 €

-38%

Promotion

HAY

Rey Chair

Estimated in stock: 2026-04-13

599,00 €

exclusive

HAY

Colour Crate Plastic Lid M

in Stock

6,00 €

RRP 9,00 €

-33%

Promotion

HAY

Connect Bed Frame 180x200cm

in Stock

from 506,00 €

RRP 699,00 €

-28%

Promotion

HAY

Palissade Garden Armchair Set of 4

in Stock

from 1.248,00 €

RRP 1.580,00 €

-21%

Promotion

HAY

Standard Slatted Frame 140x200

in Stock

143,00 €

RRP 169,00 €

-15%

Promotion

HAY

Shade Bin Paper Basket

in Stock

28,00 €

RRP 45,00 €

-38%

Promotion

HAY

Facet Container 30 with Feet and Castors

in Stock

207,00 €

RRP 259,00 €

-20%

Promotion

HAY

Dog Bed L

in Stock

from 139,00 €

RRP 209,00 €

-33%

Promotion

HAY

Taburete 8 Bar Stool 65cm

in Stock

from 116,00 €

RRP 145,00 €

-20%

Promotion

HAY

X-Line Outdoor Chair

in Stock

from 161,00 €

RRP 199,00 €

-19%

Promotion

HAY

Outdoor Bench 111cm

in Stock

from 196,00 €

RRP 245,00 €

-20%

Promotion

HAY

Mags 3 Seater Sofa 321x127.5x67cm

in Stock

from 3.400,00 €

RRP 4.250,00 €

-20%

Promotion

HAY

AAS 32 2.0 Bar Stool Low Lacquered Oak

in Stock

from 239,00 €

RRP 299,00 €

-20%

Promotion

HAY

Palissade Ottoman/ Garden Side Table Set of 2

in Stock

687,00 €

RRP 870,00 €

-21%

Promotion

HAY

Colour Crate Square/ Cube Plastic Lid M

in Stock

from 6,00 €

RRP 9,00 €

-33%

Promotion

HAY

J77 Chair Beech

in Stock

from 188,00 €

RRP 235,00 €

-28%

Promotion

HAY

Ethan Cook Flat Works Carpet Runner 250x80cm

in Stock

from 223,00 €

RRP 279,00 €

-20%

Promotion

HAY

Glass Set of 4

2-4 weeks

from 9,00 €

RRP 12,00 €

-26%

Promotion

HAY

Palissade Cantilever Lounge Chair Low

in Stock

from 502,00 €

RRP 619,00 €

-19%

Promotion

HAY

Mono Washcloth

in Stock

from 6,00 €

RRP 7,00 €

-14%

Promotion

HAY

Mono Towel 50x100cm

in Stock

from 16,00 €

RRP 19,00 €

-16%

Promotion

HAY

Soft Coat Hanger Set of 8

2-4 weeks

90,00 €

exclusive

HAY

Crayon Rug 200x300cm

in Stock

769,00 €

RRP 989,00 €

-22%

Promotion

HAY

Colour Crate Square M Recycled

in Stock

from 9,00 €

RRP 14,00 €

-36%

Promotion

HAY

Pao Lamp with Battery

in Stock

from 122,00 €

RRP 169,00 €

-28%

Promotion

HAY

Palissade Cord Lounge Chair Low

in Stock

from 465,00 €

RRP 589,00 €

-21%

Promotion

HAY

Neu Table Round Ø70cm

in Stock

381,00 €

RRP 449,00 €

-15%

Promotion

HAY

Slit Side Table High

in Stock

from 148,00 €

RRP 205,00 €

-28%

Promotion

HAY

Palissade Garden Lounge Chair Low Set of 2

in Stock

from 931,00 €

RRP 1.178,00 €

-21%

Promotion

HAY

About a Stool AAS 38 2.0 Bar Stool High Black Base

Estimated in stock: 2026-04-13

from 199,00 €

RRP 275,00 €

-28%

Promotion

HAY

Colour Storage Box S Magnetic

in Stock

from 10,00 €

RRP 14,00 €

-29%

Promotion

HAY

Palissade Garden Lounge Chair High Set of 2

in Stock

from 1.073,00 €

RRP 1.358,00 €

-21%

Promotion

HAY

Palissade Garden Set Table + 4 Dining Garden Armchairs

in Stock

2.413,00 €

RRP 3.055,00 €

-21%

Promotion

HAY

Standard Slatted Frame 80x200

in Stock

89,00 €

RRP 105,00 €

-15%

Promotion

HAY

Palissade Dining Garden Armchair Hot Galvanised

in Stock

631,00 €

RRP 799,00 €

-21%

Promotion

HAY

Palissade Garden Chair Set of 4

in Stock

from 1.071,00 €

RRP 1.356,00 €

-21%

Promotion

HAY

Palissade Garden Set Table + 4 Garden Chairs

in Stock

1.939,00 €

RRP 2.455,00 €

-21%

Promotion

HAY

Bella Side Table ØxH 60x32cm

Estimated in stock: 2026-04-13

from 216,00 €

RRP 299,00 €

-28%

Promotion

118 of 915 products

Collections by HAY

Discover unique furniture creations by HAY

Scandinavian furniture design is known and loved around the world, and HAY is no exception. Although this Danish label is still young, it has long since conquered our hearts. Its philosophy is to offer high-quality furniture at a fair price and to use well-known masterpieces as inspiration for its contemporary designs. Read here to learn more about this manufacturer, including its affiliated designers and much more. Of course you can also browse and order HAY furniture online at AmbienteDirect.

What makes this brand so special?

Fun and passion:
Company founder Rolf Hay had no special connection to furniture as a child. This interest only developed when he came to Germany after completing his school-leaving exams – and is now stronger than ever. Rolf Hay designs furniture with a unique passion. Of course, this also applies to the designers with whom the label collaborates. Their joy of creating is reflected in all HAY furniture, which is friendly, aesthetic and functional.
Diversity:
The Danish company offers a wide range of products. In addition to chairs, armchairs, sofas and tables, HAY also offers textiles such as bed linen and rugs. There is even a range of HAY accessories, including document folders and clothes hanger sets, which you can also buy at AmbienteDirect.

The essence of HAY?

The goal of HAY is to breathe new life into Danish furniture from the 1950s and 1960s. During this period, Denmark was considered the world leader in designer furniture. In addition, the look, comfort and price must also be right – this is especially important to Rolf Hay. Find out more about him and the other creative minds behind this prestigious brand.

About the founder

Contrary to expectations, Rolf Hay's first brush with classic Danish designer furniture didn't take place in his home country. He actually discovered it at the IMM furniture fair in Cologne, Germany. He was working in a Danish pine furniture store in Hanover, which was why he visited the exhibition in the first place. Rolf Hay was so enthusiastic about the designer furniture from his home country that he wanted to find out all about it. Peter Biehl, the former agent for the designer furniture brand Montana, became his tutor. Rolf Hay's journey then led him to the design companies Gubi and Paustian in Copenhagen, where he continued his apprenticeship. He also met his future wife at Gubi – the couple now manages the creative side of the business, while the commercial aspects are the responsibility of Troels Holch Povlsen, owner of the successful Danish fashion brand Bestseller. Hay and Povlsen first met on a job furnishing a house. Chance, luck or destiny? Povlsen liked Rolf Hay's interior design ideas so much that he was determined to establish a furniture brand with him. In 2002, they founded the company HAY in Horsens, Denmark. Just one year later, the first HAY furniture collection was presented at IMM in Cologne. Rolf Hay's interior designs reflect the essentials; designer names and a holistic concept are less important to him. Instead, he largely focuses on the products themselves, which should be comfortable, durable and affordable – simply made for people!

The brand collaborates with these designers

Of course, visual appearance also plays an important role for the founder of HAY. It doesn't matter to him whether a good design comes from an established star designer like Ronan Bouroullec or a young no-name talent. If the design object is well-made, comfortable and affordable, it becomes a HAY product – regardless of who created it. Discover furniture from various designers in our online shop, for example:

Classic products you really should know about

From furniture to accessories, HAY offers almost everything you need for a successful interior design:

Chairs
Armchair
Sofas
Stool
Tables
Lights
Huge range of outdoor furniture
And much more

Anyone who gets to know this Danish company will discover numerous famous creations. Some of its products are already true designer classics:

DLM Side Table
Nobody Chair
Blow Lounge Chair
Pinocchio Rug
And many more

There is lots to discover in the AmbienteDirect product range, including interior fittings, outdoor furniture, lamps and decorative designer pieces from the HAY brand. In addition, you will get to know its stylish collections and promising partnerships:

Copenhague collection:
The brothers Ronan and Erwan Bouroullec designed a series of tables and chairs for HAY in 2012. This furniture is characterised by reduced lines, everyday designs and inviting looks – sprinkled with an original, premium character.
About a Chair collection:
Created by Hee Welling, this series is already a classic. The designer has reinterpreted the shell chair with a focus on simplicity and diversity. There is a matching frame and the right colour for every occasion.
Wrong for HAY:
The company's design collaboration with Sebastian Wrong is unique – this artist brings a breath of fresh air from London. His designer lamps, furniture and textiles for HAY are contemporary, creative and honest.

By the way, anyone planning a trip to Denmark can admire the furniture brand's collections and products at HAY House. This duplex building acts as a showroom and reflects the Scandinavian label's down-to-earth style. It mixes traditional and modern elements, foregoes a shop window and makes up for this with a welcoming and appealing atmosphere. The company also has its own stores worldwide. In addition, the HAY designer pieces are distributed by various dealers, including AmbienteDirect.