Which name comes to mind when we think of high-quality cutlery services and table accessories with clear, timeless designs? Exactly, it's mono! mono is a modern shaper of our table and living culture and thus a prominent manufacturer in the online shop by AmbienteDirect.
The label mono's history started with the Britannia Goods Factory W. Seibel. Wilhelm Seibel I. established the middle-class family business in the year 1895. The first branch factory, the Hessischen Metallwerke Gebr. Seibel, were established by Seibel a bit later in the year 1911.
With the Olympia cuttlery set the company became world-famous. The utensil set was designed by W. Seibel for the furnishing of the Olympic Village in Berlin in 1936. In the years after WWII the contracting situation was very good and the company's staff grew to almost 1,000 workers. In the 1950s German cutlery producers experienced a crisis and nearly 90% of cutlery service manufacturers went bankrupt. A new, good idea was needed. In the year 1958 Herbert Seibel had the crucial thought: to produce design-oriented products. Soon it was clear that he could secure the continued existence of his metal works and helped the company to establish a renewed success.
The design company is now in its fifth generation with its headquarter still in Mettmann, Germany. It received a new name in 2006, so that now the labels mono and POTT come under the corporate name “Seibel Designpartner”. For more than 40 years the company has been developing design creations, the manufacturing processes of mono objects feature a good deal of skilled manual work.
The design products by the label mono received many prices and various awards. The publisher “form” honoured the mono cutlery by Prof. Peter Raacke with the title “design classic”. With the launch of the mono-a cutlery setmono rose up to become a significant brand among design lovers. The award by the German Federal Post Office is a special highlight. They dedicated a stamp to mono in their series “Design in Germany” with pictures of exemplary designer pieces from the post-war era.
The manufacturer mono describes their successful brand with the following words: “mono is original – thinks visionary, acts bold and passionate, works internationally formative.” The mono products are timeless and especially made for daily use. The mono style is shaped by a very special design genre and follows the guiding principle: “Profit by intelligent reduction.” The brand mono wants to bring this basic idea closer to their customers. Reductions are often cause for enrichment in our lives – and the mono design products remind us of this every day.