HAY

Get 20% discount on the entire Mags and Quilton Sofa collections

Wonderfully homely

Since 2002, HAY has been designing down-to-earth interiors with a 50s and 60s look with clean lines and natural materials

HAY

Linen Bedspread240x260cm

in Stock

309,00 €

exclusive

HAY

Linear Tea Towel

in Stock

19,00 €

exclusive

HAY

Coco Doormat Dot

in Stock

55,00 €

exclusive

HAY

Coco Doormat Stripe Wave

in Stock

55,00 €

exclusive

HAY

Angle Glass Set of 4

in Stock

from 39,00 €

exclusive

HAY

Traverse Outdoor Dining Bench

Estimated in stock: 2026-04-13

441,00 €

RRP 519,00 €

-15%

Promotion

HAY

Traverse Outdoor Armchair

in Stock

299,00 €

RRP 369,00 €

-19%

Promotion

HAY

Traverse Outdoor Bench 114cm

Estimated in stock: 2026-04-07

388,00 €

RRP 479,00 €

-19%

Promotion

HAY

Traverse Outdoor Chair

Estimated in stock: 2026-05-12

267,00 €

RRP 315,00 €

-15%

Promotion

HAY

Traverse Outdoor Dining Bench with Armrests

4-6 weeks

445,00 €

RRP 549,00 €

-19%

Promotion

HAY

Traverse Outdoor Lounge Armchair

4-6 weeks

421,00 €

RRP 519,00 €

-19%

Promotion

HAY

Traverse Outdoor Lounge Bench

4-6 weeks

560,00 €

RRP 659,00 €

-15%

Promotion

HAY

Traverse Outdoor Stool

4-6 weeks

223,00 €

RRP 275,00 €

-19%

Promotion

HAY

Traverse Outdoor Lounge Chair

Estimated in stock: 2026-04-07

352,00 €

RRP 435,00 €

-19%

Promotion

HAY

Traverse Outdoor Lounge Bench with Armrests

4-6 weeks

550,00 €

RRP 679,00 €

-19%

Promotion

HAY

Traverse Outdoor Table 190x83cm

Estimated in stock: 2026-04-07

1.129,00 €

RRP 1.249,00 €

-10%

Promotion

HAY

Traverse Outdoor Table 140x83cm

4-6 weeks

815,00 €

RRP 959,00 €

-15%

Promotion

HAY

Traverse Outdoor Table 75x83cm

4-6 weeks

602,00 €

RRP 709,00 €

-15%

Promotion

HAY

Parade Portable 160 Lamp with Battery

in Stock

199,00 €

exclusive

HAY

Parade Portable 240 Lamp with Battery

in Stock

239,00 €

exclusive

HAY

PC Portable No 2 Lamp with Battery

in Stock

125,00 €

exclusive

HAY

X-Line Outdoor Chair

in Stock

from 161,00 €

RRP 199,00 €

-19%

Promotion

HAY

X-Line Outdoor Chair Hot Galvanised

in Stock

from 234,00 €

RRP 289,00 €

-19%

Promotion

HAY

X-Line Chair Chromed

in Stock

from 210,00 €

RRP 259,00 €

-19%

Promotion

HAY

Palissade Cord Chaise Longue

in Stock

from 828,00 €

RRP 1.049,00 €

-21%

Promotion

HAY

Palissade Cord Dining Chair

in Stock

from 386,00 €

RRP 489,00 €

-21%

Promotion

HAY

Palissade Cord Dining Bench

in Stock

from 678,00 €

RRP 859,00 €

-21%

Promotion

HAY

Palissade Cord Lounge Chair Low

in Stock

from 465,00 €

RRP 589,00 €

-21%

Promotion

HAY

Palissade Cord Lounge Sofa

in Stock

from 868,00 €

RRP 1.099,00 €

-21%

Promotion

HAY

Chim Chim Fragrance Lamp

Estimated in stock: 2026-04-13

39,00 €

exclusive

HAY

Column Candle Holder L

in Stock

29,00 €

exclusive

HAY

Column Candle Holder S

2-4 weeks

25,00 €

exclusive

HAY

Column Candle Holder M

in Stock

25,00 €

exclusive

HAY

Copenhague CPH90 2.0 Desk Linoleum

4-6 weeks

from 651,00 €

RRP 899,00 €

-28%

Promotion

HAY

Copenhague CPH Deux 220 2.0 Dining Table Ø98cm

6-8 weeks

949,00 €

exclusive

HAY

Copenhague CPH Deux 215 2.0 Bench

4-6 weeks

489,00 €

exclusive

HAY

Colour Crate Recycled Mini Set of 2

in Stock

from 4,00 €

RRP 7,00 €

-43%

Promotion

HAY

Copenhague CPH20 2.0 Dining Table Veneer Ø90cm

4-6 weeks

from 959,00 €

exclusive

HAY

Copenhague CPH20 2.0 Bar Table Linoleum Ø70cm

4-6 weeks

859,00 €

exclusive

HAY

Copenhague CPH20 2.0 Dining Table Veneer Ø120cm

4-6 weeks

from 1.269,00 €

exclusive

238 of 925 products

Collections by HAY

Discover unique furniture creations by HAY

Scandinavian furniture design is known and loved around the world, and HAY is no exception. Although this Danish label is still young, it has long since conquered our hearts. Its philosophy is to offer high-quality furniture at a fair price and to use well-known masterpieces as inspiration for its contemporary designs. Read here to learn more about this manufacturer, including its affiliated designers and much more. Of course you can also browse and order HAY furniture online at AmbienteDirect.

What makes this brand so special?

Fun and passion:
Company founder Rolf Hay had no special connection to furniture as a child. This interest only developed when he came to Germany after completing his school-leaving exams – and is now stronger than ever. Rolf Hay designs furniture with a unique passion. Of course, this also applies to the designers with whom the label collaborates. Their joy of creating is reflected in all HAY furniture, which is friendly, aesthetic and functional.
Diversity:
The Danish company offers a wide range of products. In addition to chairs, armchairs, sofas and tables, HAY also offers textiles such as bed linen and rugs. There is even a range of HAY accessories, including document folders and clothes hanger sets, which you can also buy at AmbienteDirect.

The essence of HAY?

The goal of HAY is to breathe new life into Danish furniture from the 1950s and 1960s. During this period, Denmark was considered the world leader in designer furniture. In addition, the look, comfort and price must also be right – this is especially important to Rolf Hay. Find out more about him and the other creative minds behind this prestigious brand.

About the founder

Contrary to expectations, Rolf Hay's first brush with classic Danish designer furniture didn't take place in his home country. He actually discovered it at the IMM furniture fair in Cologne, Germany. He was working in a Danish pine furniture store in Hanover, which was why he visited the exhibition in the first place. Rolf Hay was so enthusiastic about the designer furniture from his home country that he wanted to find out all about it. Peter Biehl, the former agent for the designer furniture brand Montana, became his tutor. Rolf Hay's journey then led him to the design companies Gubi and Paustian in Copenhagen, where he continued his apprenticeship. He also met his future wife at Gubi – the couple now manages the creative side of the business, while the commercial aspects are the responsibility of Troels Holch Povlsen, owner of the successful Danish fashion brand Bestseller. Hay and Povlsen first met on a job furnishing a house. Chance, luck or destiny? Povlsen liked Rolf Hay's interior design ideas so much that he was determined to establish a furniture brand with him. In 2002, they founded the company HAY in Horsens, Denmark. Just one year later, the first HAY furniture collection was presented at IMM in Cologne. Rolf Hay's interior designs reflect the essentials; designer names and a holistic concept are less important to him. Instead, he largely focuses on the products themselves, which should be comfortable, durable and affordable – simply made for people!

The brand collaborates with these designers

Of course, visual appearance also plays an important role for the founder of HAY. It doesn't matter to him whether a good design comes from an established star designer like Ronan Bouroullec or a young no-name talent. If the design object is well-made, comfortable and affordable, it becomes a HAY product – regardless of who created it. Discover furniture from various designers in our online shop, for example:

Classic products you really should know about

From furniture to accessories, HAY offers almost everything you need for a successful interior design:

Chairs
Armchair
Sofas
Stool
Tables
Lights
Huge range of outdoor furniture
And much more

Anyone who gets to know this Danish company will discover numerous famous creations. Some of its products are already true designer classics:

DLM Side Table
Nobody Chair
Blow Lounge Chair
Pinocchio Rug
And many more

There is lots to discover in the AmbienteDirect product range, including interior fittings, outdoor furniture, lamps and decorative designer pieces from the HAY brand. In addition, you will get to know its stylish collections and promising partnerships:

Copenhague collection:
The brothers Ronan and Erwan Bouroullec designed a series of tables and chairs for HAY in 2012. This furniture is characterised by reduced lines, everyday designs and inviting looks – sprinkled with an original, premium character.
About a Chair collection:
Created by Hee Welling, this series is already a classic. The designer has reinterpreted the shell chair with a focus on simplicity and diversity. There is a matching frame and the right colour for every occasion.
Wrong for HAY:
The company's design collaboration with Sebastian Wrong is unique – this artist brings a breath of fresh air from London. His designer lamps, furniture and textiles for HAY are contemporary, creative and honest.

By the way, anyone planning a trip to Denmark can admire the furniture brand's collections and products at HAY House. This duplex building acts as a showroom and reflects the Scandinavian label's down-to-earth style. It mixes traditional and modern elements, foregoes a shop window and makes up for this with a welcoming and appealing atmosphere. The company also has its own stores worldwide. In addition, the HAY designer pieces are distributed by various dealers, including AmbienteDirect.