HAY

Winter Special

Selected Bestsellers from HAY at a special price

Wonderfully homely

Since 2002, HAY has been designing down-to-earth interiors with a 50s and 60s look with clean lines and natural materials

HAY

Soft Edge 95 Bar Stool High Black Steel Base

4-6 weeks

255,00 €

exclusive

HAY

Petit Standard Chair stained

4-6 weeks

425,00 €

exclusive

HAY

Arbour Eco Sofa 3 Seater

6-8 weeks

5.249,00 €

exclusive

HAY

Arbour Eco Sofa 3 Seater Black Base

6-8 weeks

5.249,00 €

exclusive

HAY

Peas Random Rug 240x170cm

in Stock

from 509,00 €

RRP 789,00 €

-35%

Promotion

HAY

Peas Random Rug 300x200cm

in Stock

from 899,00 €

RRP 1.199,00 €

-25%

Promotion

HAY

Peas Random Rug 200x140cm

in Stock

from 386,00 €

RRP 539,00 €

-28%

Promotion

HAY

Neon Tube LED Lamp

in Stock

from 50,00 €

RRP 69,00 €

-28%

Promotion

HAY

Pouffe

in Stock

239,00 €

RRP 279,00 €

-14%

Promotion

HAY

About a Chair AAC 23 Soft

Estimated in stock: 2026-02-10

599,00 €

RRP 705,00 €

-15%

Promotion

HAY

Loop Stand Frame Set of 2 H 95cm

4-6 weeks

275,00 €

exclusive

HAY

Tray Side Table High Gloss M

in Stock

from 152,00 €

RRP 215,00 €

-29%

Promotion

HAY

Tray Coffee Table High Gloss L

Estimated in stock: 2026-02-19

180,00 €

RRP 255,00 €

-29%

Promotion

HAY

DLM Side Table High Gloss

in Stock

175,00 €

RRP 219,00 €

-20%

Promotion

HAY

Mags Sofa Module Chaise Longue Right 97x127.5cm

4-6 weeks

from 1.500,00 €

exclusive

HAY

Mags Sofa Module Lounge Right 132,5x95,5cm

6-8 weeks

from 1.450,00 €

exclusive

HAY

Mags Sofa Module Left Narrow 97x95.5cm

4-6 weeks

from 1.350,00 €

exclusive

HAY

Mags Sofa Module Chaise Longue Left 97x127.5cm

4-6 weeks

from 1.500,00 €

exclusive

HAY

Mags Sofa Module Right Narrow 97x95.5cm

4-6 weeks

from 1.350,00 €

exclusive

HAY

Mags Sofa Module Middle Narrow 74,5x95,5cm

4-6 weeks

from 980,00 €

exclusive

HAY

About a Table AAT20 Linoleum Table Top Ø110cm

4-6 weeks

1.349,00 €

exclusive

HAY

About a Table AAT 10 Dining Table Linoleum Top

4-6 weeks

2.049,00 €

exclusive

HAY

About a Chair AAC 23 Armchair Upholstered Black Oak Base

in Stock

from 484,00 €

RRP 605,00 €

-20%

Promotion

HAY

About a Chair AAC 23 Upholstered Matt Lacquered Oak Base

4-6 weeks

428,00 €

RRP 545,00 €

-21%

Promotion

HAY

Tray Side Table S

in Stock

from 140,00 €

RRP 199,00 €

-30%

Promotion

HAY

About a Chair 21 Swivel Chair Upholstered Polished Base

4-6 weeks

635,00 €

exclusive

HAY

Woody High Shelf

4-6 weeks

1.249,00 €

exclusive

HAY

About a Chair 21 Swivel Chair Upholstered White Base

6-8 weeks

635,00 €

exclusive

HAY

Terrazzo Garden Table 60x60cm

6-8 weeks

415,00 €

exclusive

HAY

T12 Table Linoleum

in Stock

from 942,00 €

RRP 1.449,00 €

-35%

HAY

T12 Conference Table Linoleum

4-6 weeks

2.049,00 €

exclusive

HAY

Pyramid 02 Table Black Base 250x85cm

6-8 weeks

2.299,00 €

exclusive

HAY

Rebar Side Table Marble Ø45cm

4-6 weeks

385,00 €

exclusive

HAY

Sunday Teaspoon Set of 5

in Stock

39,00 €

RRP 45,00 €

-13%

Promotion

HAY

Sunday Fork Set of 5

in Stock

41,00 €

RRP 55,00 €

-25%

Promotion

HAY

Sunday Knife Set of 5

in Stock

41,00 €

RRP 55,00 €

-25%

Promotion

HAY

Juice Vase High

in Stock

121,00 €

RRP 199,00 €

-39%

Promotion

HAY

Loop Stand Wardrobe 130x150x60cm

in Stock

from 194,00 €

RRP 275,00 €

-29%

Promotion

HAY

Flowerpot With Saucer XL

in Stock

from 25,00 €

RRP 35,00 €

-29%

Promotion

HAY

Flowerpot With Saucer M

in Stock

from 12,00 €

RRP 17,00 €

-29%

Promotion

718 of 947 products

Collections by HAY

Discover unique furniture creations by HAY

Scandinavian furniture design is known and loved around the world, and HAY is no exception. Although this Danish label is still young, it has long since conquered our hearts. Its philosophy is to offer high-quality furniture at a fair price and to use well-known masterpieces as inspiration for its contemporary designs. Read here to learn more about this manufacturer, including its affiliated designers and much more. Of course you can also browse and order HAY furniture online at AmbienteDirect.

What makes this brand so special?

Fun and passion:
Company founder Rolf Hay had no special connection to furniture as a child. This interest only developed when he came to Germany after completing his school-leaving exams – and is now stronger than ever. Rolf Hay designs furniture with a unique passion. Of course, this also applies to the designers with whom the label collaborates. Their joy of creating is reflected in all HAY furniture, which is friendly, aesthetic and functional.
Diversity:
The Danish company offers a wide range of products. In addition to chairs, armchairs, sofas and tables, HAY also offers textiles such as bed linen and rugs. There is even a range of HAY accessories, including document folders and clothes hanger sets, which you can also buy at AmbienteDirect.

The essence of HAY?

The goal of HAY is to breathe new life into Danish furniture from the 1950s and 1960s. During this period, Denmark was considered the world leader in designer furniture. In addition, the look, comfort and price must also be right – this is especially important to Rolf Hay. Find out more about him and the other creative minds behind this prestigious brand.

About the founder

Contrary to expectations, Rolf Hay's first brush with classic Danish designer furniture didn't take place in his home country. He actually discovered it at the IMM furniture fair in Cologne, Germany. He was working in a Danish pine furniture store in Hanover, which was why he visited the exhibition in the first place. Rolf Hay was so enthusiastic about the designer furniture from his home country that he wanted to find out all about it. Peter Biehl, the former agent for the designer furniture brand Montana, became his tutor. Rolf Hay's journey then led him to the design companies Gubi and Paustian in Copenhagen, where he continued his apprenticeship. He also met his future wife at Gubi – the couple now manages the creative side of the business, while the commercial aspects are the responsibility of Troels Holch Povlsen, owner of the successful Danish fashion brand Bestseller. Hay and Povlsen first met on a job furnishing a house. Chance, luck or destiny? Povlsen liked Rolf Hay's interior design ideas so much that he was determined to establish a furniture brand with him. In 2002, they founded the company HAY in Horsens, Denmark. Just one year later, the first HAY furniture collection was presented at IMM in Cologne. Rolf Hay's interior designs reflect the essentials; designer names and a holistic concept are less important to him. Instead, he largely focuses on the products themselves, which should be comfortable, durable and affordable – simply made for people!

The brand collaborates with these designers

Of course, visual appearance also plays an important role for the founder of HAY. It doesn't matter to him whether a good design comes from an established star designer like Ronan Bouroullec or a young no-name talent. If the design object is well-made, comfortable and affordable, it becomes a HAY product – regardless of who created it. Discover furniture from various designers in our online shop, for example:

Classic products you really should know about

From furniture to accessories, HAY offers almost everything you need for a successful interior design:

Chairs
Armchair
Sofas
Stool
Tables
Lights
Huge range of outdoor furniture
And much more

Anyone who gets to know this Danish company will discover numerous famous creations. Some of its products are already true designer classics:

DLM Side Table
Nobody Chair
Blow Lounge Chair
Pinocchio Rug
And many more

There is lots to discover in the AmbienteDirect product range, including interior fittings, outdoor furniture, lamps and decorative designer pieces from the HAY brand. In addition, you will get to know its stylish collections and promising partnerships:

Copenhague collection:
The brothers Ronan and Erwan Bouroullec designed a series of tables and chairs for HAY in 2012. This furniture is characterised by reduced lines, everyday designs and inviting looks – sprinkled with an original, premium character.
About a Chair collection:
Created by Hee Welling, this series is already a classic. The designer has reinterpreted the shell chair with a focus on simplicity and diversity. There is a matching frame and the right colour for every occasion.
Wrong for HAY:
The company's design collaboration with Sebastian Wrong is unique – this artist brings a breath of fresh air from London. His designer lamps, furniture and textiles for HAY are contemporary, creative and honest.

By the way, anyone planning a trip to Denmark can admire the furniture brand's collections and products at HAY House. This duplex building acts as a showroom and reflects the Scandinavian label's down-to-earth style. It mixes traditional and modern elements, foregoes a shop window and makes up for this with a welcoming and appealing atmosphere. The company also has its own stores worldwide. In addition, the HAY designer pieces are distributed by various dealers, including AmbienteDirect.