This eye-catching Paper Floor Lamp was designed by the Studio Job Group for the Dutch label Moooi.
Moooi was formed in the Netherlands in 2001. Its name is derived from the Dutch word for 'beautiful', which expresses the founders' wish to make the home into an exciting, visually stunning place. International success came fast to the label in 2004, with its award-winning Light Shade Shade and Smoke Chair designed by Maarten Baas. Other iconic products by the company include the Heracleum lighting fixtures and the Container table. Since its inception, the firm has unveiled its new collections each year at Milan's prestigious Salone del Mobile furniture fair, where its displays always draw a rare admiration.
Crafted from paper, cardboard and honeycomb wood panels, the Paper Floor Lamp comes in a single colour of white, the hue of paper. It's finished with polyurethane (PU) lacquer for protection and durability. Measuring 70cm in length and width and a lofty 195cm in height, the Paper Floorlamp conveys the form of a table light several times its normal size. Striking in appearance while providing a rich ambient light, the Paper Floor Lamp also makes a great conversation piece for the home.