Originally, Diesel is an Italian fashion brand. Especially their jeans made the company Diesel famous throughout the world. In the meantime, Diesel is also producing accessories, perfumes, as well as trendy furniture, that all do our high design standards justice. That is why we do not want to keep the unique Diesel designer furniture and lighting from you.
Diesel's company history starts in the year 1978. Renzo Rosso invented the brand name Diesel and until 1985 he worked on building his business. It was his goal to produce high-quality clothing for men and women. But his label should be a special one. He surrounded himself with talented, creative people to create the perfect fashion label. Rosso wanted to launch the most dynamic and inventive product that was ever made. This is why he gave his design team a maximum of design freedom.
Diesel's designers were to create a fashion line that especially spoke to independent people. The label was supposed to be for those that cut their own path in life. Additionally the label also saw trend-conscious people as their target audience. They were supposed to rediscover their individuality in Diesel and have the possibility of expressing it with fashion.
The group of designers at Diesel was captained by Wilbert Das. The creatives neither listen to the style experts' opinions, nor did they take much notice of the market forecasts for the fashion sector. Diesel saw the world as one, boundless macro culture. And their co-workers also reflected this attitude: An international team fuelled the Diesel products with their unpredictable, dynamic energy. Diesel “people” and their production methods are unconventional, yet productive. This is the reason they were even studied by international management consultants and universities.
Until this day, Renzo Rosso is owner and CEO of Diesel. The company headquarters are also still in Molvena, Italy. Diesel is represented in over 12 countries and grows more and more every year.
Next to clothing, accessories, and perfum for men and women Diesel also started producing furniture, lamps, kitchen tools, and home textiles. We are especially keen on Diesel's lamps. The Fork floor lamp has become a bestseller in the meantime. We love the Rock suspension lamp, because it brings real Rock'n'Roll into our four walls. The Overdyed collection with its jeans colour “indigo” is reminiscent of the actual original product, the Diesel jeans. The collection is simple, yet extremely stylish and absolutely fulfills our high design demands. All of these and more can be found in our online shop at AmbienteDirect!